ABOUT US
& WHY WE'RE DIFFERENT
THE GOAL OF OUR BRAND
IS TO GROW YOUR BRAND
AND WE'LL BE THERE EVERY STEP OF THE WAY
Our customized sales strategies and dedicated network of franchise development consultants provide quality service across the board. W.C. Franchise Developers puts your bottom line at the top of our list. Whether your goal is to increase franchise sales, improve your franchise development process, or invest in your franchise sales team, we’re here to help.
Scaling your business isn’t easy. That’s where we come in. Take a look at some of the personalized services we offer, or contact us to learn more about how we can develop your business into the brand you know it can be.
ON-SITE VISITS
We meet you where you are, in person, to get to know the culture of your brand.
DEDICATED SALES REPRESENTATIVE
Your leads are yours alone- we’ll never act as a brokerage service.
CRM
Access to proprietary CRM to manage all leads at every stage of the sales process.
WEEKLY UPDATE CALLS
You’ll always know exactly where you stand with lead generation and sales flow.
DISCOVERY DAYS
We’ll attend all Discovery Days and guide you through the entire process.
OUR TEAM MEMBERS ARE YOUR TEAM MEMBERS
This means you’ll get exclusive access to our network of financial, real estate, and construction management partners. Whatever you need, we’re here to help.
READY TO GET STARTED?
MEET THE TEAM
Devin Conner
CEO & FounderDevin Conner is the CEO and founder of West Coast Franchise Developers, a franchise sales, marketing and development firm working with new and emerging franchisors. Now, with almost a decade of franchise experience, Mr. Conner, who lives in Irvine, CA, has worked with businesses of all sizes in all the industries at their different stages of development in the franchise industry. West Coast Franchise Developers, is a full-service franchise consulting agency that takes an existing business from its initial set up and franchise brand development, to marketing and selling of the franchises, Mr. Conner has worked with over 100 brands to support entrepreneurs in scaling their business model through franchising.
Cindy Back
CRM AdministratorCindy has 25+ years’ experience with CRM implementations and National Accounts administration previously within the roofing industry. She has a strong background in training, national accounts, and process management. Cindy works with WCFD as CRM Administrator.
Rebekkah Nolan
Finance SpecialistMrs. Nolan brings 15 + years in finance to the WC Franchise Developers team. She has worked in the franchise development field since 2015 with a focus on financial management. Rebekkah holds a Bachelor’s Degree in Accounting.
Alexander Paredes
Lead QualifierAlexander Paredes brings a well-rounded education in business and over 12 years experience with customer service and telephone communication. Alexander obtained his MBA degree at Concordia University Irvine with an emphasis in entrepreneurship and small business operations. Alexander is someone highly organized, enthusiastic and motivated person with exceptional interpersonal and communication skills. He has a determination to achieve daily goals and always strive for improvement.
Eanna Saenz
Lead QualifierEanna's role with WC Franchise Developers involves identifying and assessing potential sales leads or prospects to determine their suitability and readiness for the sales process. This role is crucial in ensuring that sales teams focus their efforts on leads that have a higher likelihood of converting into franchisees.
Charles White
Digital Marketing DirectorCharles White is a Digital Marketing Consultant and advisor to entrepreneurs and small businesses around the world. He has worked with major brands, small businesses, celebrities, and non-profit organizations. He specializes in digital marketing, franchise marketing, influencer marketing, and e-commerce. He has delivered incredible results across many industries for countless projects over the past 7 years.
Grace Haberman
Marketing SpecialistAn eye for design and a passion for communication, Grace works diligently to make sure your business puts its best marketing foot forward. With a BS in Public Relations and Technical Communication, she understands the potential unlocked from a first impression, especially in franchise sales. Grace generates sales-focused marketing materials for franchise clientele of all sizes and industries.
Jacklyn Ether
Copywriter & PR DistributionJacklyn Ether has been writing professionally since 2014, working with an exciting variety of industries, companies, and individuals throughout the US and beyond. She has worked in the franchise industry in a plethora of capacities for the past 4 years, including writing sales-focused copy, press releases/sales announcements, ghostwritten articles for one of the industry's leading experts, and more. Jacklyn carries with her a knack for great communication — both verbal and written — always seeking to understand each client's needs and to convey their vision and purpose accurately within her writing. She brings excitement into each project she works on, seeking to infuse energy into every final piece.
Our Clients
